The Challenge

Diamond D Industries (DDI), one of the nation’s leading woman-owned heavy construction specialist, faced the significant challenge of standing out in the competitive industrial landscape. To differentiate themselves, DDI sought to strengthen their online presence, aiming to build more robust connections with clients and employees and to clearly define their competitive edge. Equally imperative was their need for our expertise in articulating comprehensive project descriptions, which would not only serve to inform and engage stakeholders but also underscore the breadth and depth of DDI's project successes on their website and in RFP submissions.

Our research into the digital footprint of similar companies uncovered opportunities to emphasize DDI's unique selling propositions. The challenge extended to developing their website and social media platforms (including photos, videos, and graphics) that not only showcased DDI's expertise in services such as clearing, access, logistics, storm response, and hydro excavation but also highlighted their commitment to leadership, safety practices, projects, and career opportunities. Internal communication, facilitated through a newsletter, was vital to spotlight DDI's community, covering seasonal events, professional milestones, and industry updates.   

The strategy

To facilitate our strategy, we embedded our communications specialist within Diamond D Industries. This placement was pivotal, as it allowed for our communication specialist to act as a bridge between our team and DDI, ensuring that all communications, PR, and marketing efforts were not only consistent but also deeply integrated with DDI's brand ethos and operational nuances.

Our communication specialist was instrumental in driving our content strategy forward, particularly in the creation of engaging social media content that resonated with DDI's audience. They also played a key role in meticulously crafting detailed project descriptions for both the website and RFP submissions, which served to highlight DDI's extensive portfolio and underscore their expertise in the industry.

Complementing these efforts, a quarterly newsletter was developed to align with DDI's branding, which celebrated the company's community and its achievements, thereby reinforcing the internal and external brand image and affirming DDI's status as a leader in the heavy construction industry.

execution & outcomes

The execution of our strategy was spearheaded by our communication specialist who was embedded within Diamond D Industries. This strategic placement was vital, as it allowed for a seamless fusion of DDI's industry knowledge with our marketing expertise. The specialist acted as a conduit for constant communication between Three Six Zero and DDI's leadership, ensuring that every communication/marketing initiative was infused with DDI's brand voice and business objectives.

During the execution phase, our communication specialist played a critical role in producing content that truly reflected the core of DDI. Central to this effort was the development of detailed project descriptions, which were carefully crafted to highlight the wide array of services provided by DDI and the successful outcomes of their projects. These descriptions were not just additions to the website; they were foundational elements that offered a persuasive and comprehensive portrayal of DDI's expertise and accomplishments. In tandem with this, our specialist curated genuine social media content that brought to light the everyday activities and community engagement of the company, further illustrating the dynamic and involved nature of DDI's operations.

The internal newsletter, a key component of our communication strategy, was meticulously managed by our specialist to celebrate the company's culture, share industry news, and highlight employee milestones.

Guided by the dedicated efforts of our embedded communications specialist, Three Six Zero crafted a narrative that was deeply rooted in industry insights, ensuring that every piece of content was relevant, engaging, and in step with cutting-edge trends and technologies. Our specialist's intimate understanding of DDI's operations and culture was pivotal in creating a unified and powerful communication and marketing campaign. This campaign not only solidified DDI's stature as a frontrunner in the heavy construction industry but also magnified their brand message across multiple platforms. The result was a fortified market presence and a bolstered sense of community within the company, reflecting the true spirit of Diamond D Industries.