Diamond D Logistics is a premier transportation solutions provider, renowned for surpassing client expectations through a robust commitment to teamwork and a vast network of skilled independent freight agents. Their dedication to safety, efficiency, and reliability ensures that every logistical need is met with precision, helping clients achieve their diverse goals with confidence.

The Challenge

Our client, Diamond D Industries, one of the nation’s leading woman-owned heavy construction specialists, faced the ambitious task of launching a new division, Diamond D Logistics. The challenge was to establish a robust brand identity for Diamond D Logistics that would resonate in the marketplace and lay the foundation for future growth, all without the support of an internal communications or marketing department.

The strategy

To tackle this challenge head-on, Three Six Zero Industries devised a unique strategy: we embedded one of our seasoned communication specialists directly within Diamond D Logistics. This immersive approach allowed us to fully integrate into the company's culture, ensuring that the brand we built would be a true reflection of the values and aspirations of Diamond D Logistics.   

execution & outcomes

We initiated our strategy by developing a distinct brand strategy for Diamond D Logistics, building on the reputable foundation of Diamond D Industries to engage both internal and external stakeholders. With the brand foundation in place, we moved on to develop a memorable tagline that encapsulated the essence of Diamond D Logistics. This tagline became a cornerstone of our messaging across various platforms.

In tandem, we launched a dynamic social media presence to foster connections with the audience, sharing content that underscored their service excellence. A modern, intuitive website was also developed, reinforcing the brand's professional image and service commitment.

To bring the brand's story to life, we produced a series of videos showcasing the real heroes behind the scenes: the drivers. These videos offered a glimpse into the day-to-day operations and demonstrated the care and expertise that went into transporting each load.